Roheda
Individually Led Project
Community & Design
Dec 2018
Roheda (2019) is a brand identity project commissioned by a client who ran a well-being-related podcast company. The project delivered a full brand identity including three variated logo designs, colour pallets, business cards, merchandise, and prints. The symbolism behind the designs was established with the client and aimed to reflect the company's services and values. The logos combine elements such as the roheda flower (the national flower of Rajasthan) and carvings outside Rajasthan temples. The brand colour pallet was sampled from Dunhuang paintings and mandalas. The project took around 2.5 months to complete and earned just over one thousand Canadian dollars.
I am very thankful to be able to pursue my interests and passions, for if I wasn’t, this project would not be possible. During my free time in middle school, I would tinker around on the computer, teaching myself how to use various Adobe software such as Illustrator, Photoshop, and Indesign. I felt something magical in allowing my curiosity to go free, I believe every kid deserves to feel that magic.
100% of the proceeds were donated to a special needs children’s school where it was used to run a creative music course.
Course Initiated
Exploring Drumming & Culture
Exploring Drumming & Culture
Location of School
China
China